ChildLife Privacy Policy

Last Modified: March 17, 2021

1. Introduction

ChildLife (“we”, “us” or “company”) is committed to respecting your personal privacy and recognizes that you care how the information you provide to us is used and how we treat that information. This “Privacy Policy” has been established to inform you of our practices for collecting, processing, using, maintaining, protecting, and disclosing information that we obtain from you in connection with your use of the ChildLife website (the “Website”) or other services and applications that link to this Privacy Policy (the Website and other services and applications, collectively, the “Services”).

This Privacy Policy describes how that information is collected, used, and shared. We also work with affiliates, which include other entities directly or indirectly controlled by, or under common control with, us (“Affiliates”). Information collected on or through the Website may be collected by ChildLife, Affiliates, by third-party service providers, and first-party advertisement serving vendors acting on behalf of us or our Affiliates, and/or our business partners, as further described below. By accessing the Website, you agree to be bound by this Privacy Policy. If you do not agree to this Privacy Policy, please do not access the Services.

2. What is Personally Identifiable Information?

For purposes of this Privacy Policy, personally identifiable information (“PII”) is information about an identifiable individual, which may include name, address, email address, payment card information, and birth date. It does not include aggregated information that does not allow you to be identified.

3. Collecting Personal Information

We will only collect PII that you choose to provide via the Services or in accordance with this Privacy Policy. You may choose to provide us with PII if, for example, you: contact us with an inquiry; register with a Service; fill out a survey or other form with your PII included; request us to provide you with information; or take advantage of a promotion. The categories of personal information we have collected from individuals over the last twelve (12) months include the following:

  • Identifiers, such as name, contact details and address (including physical address, email address and Internet Protocol address);
  • Other customer records, such as telephone number and personal information provided in connection with obtaining account access;
  • Commercial information, such as account data; and
  • Internet or other electronic network activity information, such as information regarding your use of our Website (e.g., cookies, browsing history and/or search history), as well as information you provide to us when you correspond with us in relation to inquiries.

We do not knowingly collect or solicit personal information from anyone under the age of 18.

4. Use of Cookies

Like many other websites, our Services may incorporate various tracking technologies such as web beacons, audience management tags, and pixel tags for automatic data collection. We may also use “cookies” to keep, and sometimes track, information about you. Cookies are small data files that are stored on your computer’s hard drive and can be used to collect information about where you travel on our Website, what pages you look at, and what items you purchase. They may store the information in your shopping cart, and/or your username and/or password. All of these purposes enable us to improve functionality and personalize your experience on our Website.

Further, some of our e-mail communications to you may include a “click-through URL” linked to a particular page on the Website. By clicking on one of the URLs, you will automatically enter our Website and we may collect information related to the “click-through”. You may avoid having this information collected by not clicking on URL links in our e-mail communications.

5. Information Collected By or Through Third-Party Companies

Third parties acting on behalf of us or our Affiliates may use cookies, web beacons, audience management tags, pixels tags, or other automatic data collection technologies:

  • to help us measure and determine how visitors use our Website and the effectiveness of our Website;
  • to help us improve and optimize the products and services we or our Affiliates offer; or
  • to collect information regarding your online behavior to provide you with use-tailored and targeted advertisements. Such advertising intermediaries may include advertising networks, advertising exchanges, analytics providers, data brokers, re-targeters, re-marketers, and/or market researchers. These automatic data collection technologies facilitate collection of your information regarding your use of the Website each time you visit the Website and to serve ads based on your past visits to the Website. Such third parties, acting on behalf of us or our Affiliates, collect information about your online activities over time, and across different websites as a result of accessing this Website, and may show your ads on sites across the Internet.

We may combine personal information that you provide to us with information that we collect from or about you from publicly available sources. This will include information collected in an online or offline context.

6. California Residents

(a)            California Do Not Track Disclosures

We may use tracking technologies to collect information about your online activities over time and across third-party websites or other online services (behavioral tracking). We will comply with web browser “do not track” signals that you may set in your web browser regarding the collection of PII about your online activities over time and across third-party web-sites or online services.

Some content or applications, including advertisements, on the Services are served by third-parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use the Services. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you w